Movion is a leading marketing and advertisement company specialized in user acquisition and revenue optimization with 360° solutions. The company enables some of the largest brands in the world to connect with high intent global consumers.
By combining data, experience, and machine learning technology, Movion finds, engages, and acquires users efficiently while continuously optimizing performance.
Expansion objective
Movion was looking to expand its footprint across the European market.
Portugal quickly stood out as a strong opportunity. With high mobile device penetration and clear market potential, the country offered Movion a relevant entry point to grow its presence, launch its services, and strengthen its position in Europe.
To succeed, Movion needed a payment option that could support subscription-based products and fit smoothly into the local mobile operator billing system.
Market challenge
Launching in Portugal required more than technical access. Movion needed to connect its services to a payment flow that was reliable, locally compliant, and adapted to the expectations of the Portuguese audience.
The goal was to make the launch seamless for users while creating a strong foundation for long-term growth. This meant integrating with local operator requirements, understanding user preferences and behavior, and building campaigns capable of attracting, acquiring, and retaining customers.
Solution
Movion partnered with Go4Mobility to offer Premium SMS as a payment option for customers in Portugal.
Working closely with Go4Mobility’s team, Movion completed a smooth integration via API to the payment gateway. The process also ensured adherence to local operator and market compliance rules.
This allowed Movion’s subscription-based products to be implemented seamlessly with the mobile operator’s billing system.
Beyond the technical integration, the partnership also supported Movion’s market approach. Go4Mobility provided insights into user value, helping Movion better understand the preferences, needs, and behavior of the Portuguese audience.
Movion was also supported with marketing practices that helped develop campaigns focused on attracting, acquiring, and retaining customers. Together, the teams identified the best target groups, optimized campaigns, and expanded reach to the maximum.
Performance impact
Since establishing the partnership, Movion has achieved significant results in Portugal.
The market became one of Movion’s top performing markets, showing the strength of the launch and the value of a payment setup tailored to local user behavior.
Revenue increased significantly, almost doubling in the last 2 years.
Movion also achieved a 20% increase in user value, demonstrating the impact of local market knowledge in attracting and acquiring higher-value customers.
Today, Movion has 4 different products active in the Portuguese market, further expanding its offer and strengthening its presence.
Its verticals include e-Learning, Entertainment, and eSports, taking the mobile payments experience in Portugal to a new level.
Business outcome
Through Premium SMS integration, Movion was able to launch successfully in Portugal, expand its offer, and build a stronger European presence.
The partnership enabled Movion to move from market opportunity to measurable growth, combining technical integration, local compliance, user insights, and campaign optimization.
The outcome demonstrates the positive impact of collaboration and the success of joint business efforts. Movion and Go4Mobility look forward to continuing to expand their collaboration, reaching new milestones, and exploring further growth across new geographies, including Spain, the United Arab Emirates, and Saudi Arabia.
Testimonial
We chose Go4Mobility because in them we saw a match with our needs in marketing and a strong relationship with the Mobile Operators in Portugal. They also offer various payment methods and engage in different types of marketing with mobile carriers, making them a truly valuable partner. We believed their knowledge could help us with all aspects of marketing and reaching our target audience.
